Avalara

Freelance Writer | 2020

This was during the lockdown and home school so the toughest part of this client's needs was bouncing between being a teacher to my second-grader (spoiler alert: kids don't want to learn from their parents) and trying to jump back into the world of tax software. But I did it. The on-staff team were wonderful partners and the marketing puzzle kept me engaged and interested. The puzzle of: take a marketing message, infuse it with brand personality, then deliver it in a way that engages the customer and entices an action.