My writing career started in 3rd grade. Today, I help brands tell stories that sell.

When I was 9, I wrote a letter that landed my school library a check for $25. ($25 in the '80s? I was big time. I still have the certificate.) I didn't know then that words would become my life.

Fast-forward to college, where I discovered that life in newspapers or TV didn't suit my need desire for structure. I pivoted to a Manhattan-based weekly trade publication, where I got my first taste of writing for niche industries, eventually transitioning from print to digital.

At Eddie Bauer, I faced the challenge of distilling big ideas into short, punchy marketing copy. At first, I hated it. Then I liked it. Soon, I loved it. The thrill of balancing brand voice with business goals, all while keeping the customer’s perspective front and center—and adding just the right dash of cleverness—became my favorite puzzle to solve.

At Expedia, I upped my game by learning to harness customer behavior to create hyper-targeted messaging that drove revenue. This added a new layer to my word game. 

After five years, I followed a Director to a travel startup, took a detour into tech with HTC, then landed a dream job at Starbucks as a Content Manager on the Digital Marketing team. Brand was king, and every word we published had to align with the Starbucks voice. The attention to detail was unmatched, pushing me to think critically and refine my craft. Working for The Siren was a career highlight, and I’m grateful for every lesson I learned.

Why did I leave? A little brown-eyed cutie was growing up too quickly for me to continue commuting full-time. So, in 2016, Palace Studio was born (my last name is Spanish for "Palace"). My first client was my beloved Digital Marketing team at Starbucks. 

Since then, I've expanded my scope and written for various industries and companies, including Amazon Web Services, Amazon Alexa, Glassybaby, Avalara, Windermere, Polaris Pacific, Sno Falls Credit Union, and Nintex.

Marketing copywriting is my first love, specifically email, ads, and social media. I'm open to new challenges. Let's see if we mesh. 

Say hello. ⟶ aimeepalacios@gmail.com