Freelance Senior Copywriter
March 2019 - March 2020 (pandemic ended the contract)
Another hometown company with a big heart, and stunningly gorgeous handheld worked of art. glassybaby donates a portion of every sale to charity, something near and dear to my heart. And writing copy for these cheerful gifts and decor was always a delight.
My biggest challenge was balancing the owner's desire for restrained copy while the CD pushed me to be edgy and creative. I always provided multiple options: one safe, one boundary-pushing and one that was juuuust right.
Writing these was so much fun. Here are a handful of my favorite Instagram posts.