Starbucks  &  Starbucks Rewards Program

Content Manager | Senior Copywriter | 2.5 years on staff, 3 years as a freelancer

As Senior Copywriter on the Starbucks Digital Marketing Team, I led copy for high-performing campaigns across email, web, and mobile—connecting with more than 12 million Starbucks Rewards members. I crafted subject lines that boosted open rates, wrote in-app ads that drove clicks, and helped launch seasonal promotions that became customer favorites. Every word had to meet Starbucks' high creative standards while delivering measurable results.

Email Newsletters
These projects were always a treat. Marketing would give us several topics for an email. The below examples are all emails I concepted and pitched, then created with our freelance designer. 

Starbucks App - In-app Messaging
The key, I've found, for tight copy is utilizing the image and on-image headline effectively so the limited characters you do get are used well and add to the story. No repeating, no wasted space. 

MORE EMAILS, SOCIAL POSTS & WEB CONTENT:
There's always something fun happening at Starbucks. From holiday to PSL to limited-time drinks, the content is exciting and alive with anticipation.