"Alexa, let's work together." We use Alexa at home all.the.time. When you know, use, and love a product, it makes writing about it a breeze. The challenge with this client: ensure I'm always writing from Alexa's point of view, which includes a friendly, helpful voice with a "wink and grin" tone and the tightest copy possible.
ALEXA TOGETHER EMAIL: In addition to writing for Alexa's Instagram and Twitter, I also pinch hit when Amazon needs emails written. This was an email offer to Amazon and AARP members promoting a new Alexa product. I worked with the internal designer to combine the requests from numerous Amazon teams.