Amazon Alexa

"Alexa, let's work together." As a daily Alexa user, writing social media posts as Alexa was a delight. The challenge? Staying true to her friendly, helpful voice with that signature "wink and grin" tone—all while keeping copy ultra-tight copy. I crafted fun on-image copy to grab attention, then used the caption to tell the rest of the story. 

ALEXA TOGETHER EMAIL: In addition to writing for Alexa's Instagram and Twitter, I also pinch hit when Amazon needs emails written. This was an email offer to Amazon and AARP members promoting a new Alexa product. I worked with the internal designer to combine the requests from numerous Amazon teams.